PIA plans mango export strategy

KARACHI - The national flag carrier Pakistan International Airlines (PIA) has chalked out a new strategy aimed at enhancing export of mangos besides providing exporters with the additional equipment that will help reduce the export losses of the past year. The share of the national carrier will be 15 percent and it will be brought at 25 to 30 percent in the running year. A seven-member team of PIA officials headed by General Manager Shahid Khoso on Saturday visited the office of Pakistan Fruit and Vegetable Importers Exporters and Merchants Association. The PIA team included GM Cargo Operations Pervez Rafi, Manager Cargo Sale Mushtaq Shah, DGM Cargo Complex Kirtar, Manager Space Control Baqar Naqi, Cargo Sales Manager Karachi Abbas Zaidi and Manager Air Cargo Center PM Talpur. Shahid Khoso informed the leaders of the association about the steps being taken by the airline’s management with regard to the export of fruit and vegetables, particularly the mango season. The airline has fulfilled the cargo equipment required for the exports. Besides, a helpdesk will be established to facilitate the exporters to send their exports and to help in cargo over tracking. The reservations of the exporters with regard to heavy fares will be removed, the GM said, and assured the association that the current year will be exemplary in exporting the mango fruit worldwide. The chairman, Pakistan Fruit and Vegetable Importers Exporters and Merchants Association, Waheed Ahmed, stressed upon the need for providing facilities at par the charter of European Union cargo service.