Chief's Talks
Chief's Message
Welcome to Pakistan Fruit & Vegetable Association, is dedicated to enhancing the import process of fresh produce for Pakistani consumers. Established in 2012, licensed by the Ministry of Commerce, and comprising voluntary members nationwide, our association strives to ensure high-quality, affordable fruits and vegetables through advocacy, trade promotion, and policy support. We aim to foster a sustainable and innovative import sector that benefits public health, economic growth, and the agricultural community in Pakistan.
Chief's Message
Mr. Waheed Ahmed
At PFVA, we are committed to revolutionizing Pakistan’s fruit and vegetable sector through research-based practices and innovative solutions. Our focus is on enhancing productivity, improving quality, and ensuring sustainable growth by integrating modern agricultural techniques. By promoting scientific research, advanced farming methods, and value-added processing, we aim to elevate Pakistan’s standing in global markets. Through collaboration with stakeholders, policymakers, and research institutions, we continue to drive initiatives that empower farmers, optimize exports, and uphold international standards. Together, we strive to build a resilient and progressive horticulture industry that benefits both growers and consumers alike.
Director General's Message
Mr. Zahid Khan
At PFVA, our mission is to strengthen Pakistan’s fruit and vegetable sector by fostering innovation, enhancing quality standards, and expanding global market access. We are committed to supporting growers, exporters, and stakeholders through advocacy, research, and capacity-building initiatives. By working closely with policymakers and industry leaders, we aim to address challenges, improve sustainability, and maximize the sector’s contribution to the economy. Our focus remains on driving excellence, ensuring food safety, and positioning Pakistan as a trusted supplier in international markets. Through dedication and collaboration, we continue to create new growth opportunities for the industry.
Focal Person's Message
Mr. Ubaid Kareem
As the focal person of PFVA, my role is to bridge the gap between stakeholders, ensuring seamless communication and effective implementation of our initiatives. We are dedicated to addressing industry challenges, enhancing export potential, and advocating for policies that support sustainable growth. Through continuous engagement with farmers, exporters, and regulatory bodies, we strive to uphold quality standards and promote innovation in Pakistan’s fruit and vegetable sector. Our commitment remains firm in driving progress, fostering collaboration, and positioning Pakistan as a leading player in global markets.
