About Us
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Our Mission
Pakistan Fruit and Vegetable Association (PFVA) serves as a comprehensive platform to facilitate exporters, stakeholders and growers to connect, gain insights and access resources. The objective of this organization is to provide a reliable and efficient source for the trading community by providing accurate and up-to-date information to navigate the complex global trade landscape.
It enhances exporter’s competitiveness, and ensures the delivery of safe and high-quality agricultural produce to consumers worldwide. By offering valuable resources and guidance, PFVA plays a pivotal role in upgrading the competitiveness and extending the global outreach of the fruit and vegetable sector of Pakistan.


Our Vision
Our vision is to be the leading force in modernizing Pakistan’s fruit and vegetable export sector, driving sustainable growth and recognition in the international market. We aim to transform the industry by promoting advanced agricultural practices, effective market management, and fostering an environment of continuous learning for exporters.
With a commitment to the growth of Pakistan’s export industry, the organization regularly updates its members on the latest government notifications and market alerts to ensure that businesses remain well-informed and competitive. PFVA strives to build a vast and dynamic community that elevates Pakistan’s standing in the global trade market and provides supply of top-quality produce from our country to the world.
Introduction to PFVA
The Pakistan Fruit and Vegetable Association (PFVA) is a leading organization dedicated to sustainable growth and advancement of the country’s fruit and vegetable export sector. It was established in 2012 and registered with the Ministry of Commerce. PFVA offers invaluable guidance on international regulations, customs procedures, and statistical insights, enabling exporters to take advantage of emerging opportunities in the global markets.
The purpose of this platform is to give valuable information about fruit and vegetable exports, up-to-date details of national and international trade regulations and latest market trends and logistics. Being socially responsible, we strive to upgrade the quality, productivity, and competitiveness of Pakistani fruits and vegetables in the international trade market by following sustainable practices.
The organization is committed to develop an innovative culture that enables exporters with the right arsenal and knowledge for meeting international standards and stringent regulations. It keeps its members updated on all governmental notifications, trade alerts, and changes in policies shaping the export landscape.
PFVA is dedicated to enhancing the capabilities of the trading community by introducing modern agricultural practices coupled with good market management and educating them on a continuous basis. By connecting stakeholders and offering a wealth of information, PFVA plays a vital role in boosting the growth and sustainability of Pakistan’s fruit and vegetable export sector, paving the way for greater international recognition and success.
Our Advantages
- Premium Quality
- Harvest Everyday
- 100% Organic
- Clean & Safe